Multi-brand loyalty program solution company PAYBACK India, today named Gautam Kaushik as the new Chief Executive Officer. Prior to PAYBACK, Gautam was associated with American Express as Vice President and Chief Financial Officer, wherein he drove several potential acquisitions and strategic partnerships impacting critical business growth for AMEX in India.
PAYBACK Program is operated by Loyalty Solutions and Research Private Limited (LSRPL). LSRPL is majorly controlled by Loyalty Partner GmbH, a subsidiary of American Express.
As the company’s new CEO, Gautam Kaushik will be spearheading the India operations and will be leading all the critical business areas including Strategic Business Planning and Development, Partner Management & Acquisitions and Customer Engagement.
Further, he will take PAYBACK to the next level with expansion across new service categories and customer segments. His primary focus would be towards driving engagement through new touch points and creating transformational customer experiences.
Commenting on the appointment Mr Gautam Kaushik, CEO PAYBACK said, “It gives me immense pride in taking up this new responsibility at a time when the loyalty industry is at an inflection point with digitization playing a disruptive role in influencing business dynamics and consumer engagement. I am truly excited and at the same time committed to formulating new and diverse ideas that will lead to fulfilling the business objectives of our partners and create delightful experiences for our members.”
PAYBACK is India’s largest multi-brand loyalty program offering its members multitude of benefits. It has over 50 partners including affiliate brands participating in the PAYBACK Network across categories in-store as well as online namely American Express, ICICI Bank, HPCL, TripAdvisor, Big Bazaar, Food Bazaar, Fashion@BigBazaar, Food Hall, Central, Ezone, Home Town, Brand Factory, bookmyshow.com, eBay, Amazon, Flipkart and many more.
PAYBACK also offers the Corporate Rewards Program – a unique loyalty solution designed to address the constantly evolving reward and recognition needs of Employees and Channel Partners. Some of the key corporate partners include DuPont, Cognizant, ICICI Prudential, Magma HDI etc.