Delhi-based online platform LimeTray, which helps restaurants to run their day to day operations, has raised an undisclosed amount of funding from JSW Ventures, the venture capital arm of Sajjan Jindal-led JSW Group. The fund is currently working with companies in consumer internet, mobile, SaaS, Fintech, Healthtech, Analytics, Education, IoT, etc.
Commenting on the investment in LimeTray, Mr Gaurav Sachdeva, Managing Partner – JSW Ventures said, “We are excited to partner with Akhilesh and Piyush as they roll-out LimeTray’s SaaS product internationally. The team has built a competitive advantage on product and has a unique positioning with low churn across restaurants.”
Founded in 2013 by former FoodPanda executives Akhilesh Bali and Piyush Jain, LimeTray offers a suite of software products to F&B establishments which further helps restaurant owners with commerce, billing, channel management, customer engagement, and digital marketing.
LimeTray has over 2,000 customers across India, Dubai, Indonesia, and Nigeria. It caters to large chains like Burger King, Mad Over Donuts, Taco Bell and Krispy Kreme, as well as other local & national F&B businesses.
According to the company’s statement, the raised capital will be utilized to further enhance its ‘restaurant OS’ product suite and expand in international markets. “As we expand on our vision to help restaurants run better & build an international footprint, we welcome JSW Ventures as partners in this journey.” said Akhilesh Bali, Co-Founder & CEO of LimeTray.
Earlier in 2014, the company had secured Series A funding from Matrix Partners India and others that included Umang Kumar, chief executive of Gaadi.com; Ankur Warikoo, head (APAC) at Groupon; and Ankur Singla, CEO of Tapzo.
The company directly competes with players such as Posist and Torqus in the market, however, the FoodTech company Zomato also provides SaaS based solutions to the restaurants.