Bengaluru-based e-commerce solutions and consultancy firm Ace Turtle Services Pvt. Ltd has announced the appointment of former Infosys executive Kapil Bhatia as chief technology officer.

In his new role, Bhatia will develop the firm’s flagship product Rubicon by using artificial intelligence, the company said in a statement.

Bhatia’s appointment comes at a time when Ace Turtle is embarking on an overseas expansion drive. In October, the company had partnered with Nina Van, a Southeast Asian logistics company to enable last mile delivery in Singapore and Malaysia.

Nitin Chhabra, co-founder and chief executive of Ace Turtle said, “As the business is scaling up in India and south-east India, we are investing more and more towards building our technology capability and creating a robust platform powered by smart and efficient artificial intelligence.”

A mechanical engineer and alumnus of the University of Central Florida, Bhatia has close to two decades of professional experience. Prior to joining Ace Turtle, he was the CTO of Bangalore-based Delightful Gourmet Pvt Ltd, which operates online meat and fish ordering platform Licious.

Earlier, Bhatia had a five-year stint at Infosys, where he was the principal technology architect and worked on a project that involved an e-commerce marketplace. Besides, he had also worked at Tech Mahindra, Convergys and BPL.

“The Rubicon platform provides the benefits of engaging and seamlessly integrating both online and offline platforms for enterprise retail brands. With the aim to develop the platform further through artificial intelligence, I am looking forward to increasing the capabilities of Rubicon,” said Bhatia.

Ace Turtle was founded in September 2013 by Nitin Chhabra and Berry Singh. The company provides e-commerce development tools and fully managed services, with a focus on omnichannel retail solutions. It helps offline brands go online by providing technology, customer support, marketing solutions and analytics via an integrated platform.

The company’s flagship offering, Rubicon, offers services such as order, inventory, logistics and catalogue management. It is now developing an omni-channel analytics platform to track and analyse consumer data.

Ace Turtle’s solutions are currently used by more than 20 large brands that include Puma, Ed Hardy, Arrow, US Polo, Flying Machine, Fossil, Ray-Ban and others.

Ace Turtle has also raised more than $5 million through a mix of both equity and debt. The company has closed its Series A funding of $5 Mn from Singapore based Vertex Ventures, the venture arm of Temasek, sovereign fund of Singapore Government and C31 Ventures, the venture capital arm of CapitaLand.

Most recently, the company has raised undisclosed sum from Asia’s leading venture debt firm InnoVen Capital.

Apart from Bhatia, the company has recently hired senior executives, which include director of engineering Amit Kriplani (former tech lead at ed-tech startup Simplilearn); director of product management Subroto Chowdhury (a former business consultant at Infosys); director of product management Prerna Modi (former product lead at Jabong), and director of product engineering Parsuram Panigrahi (formerly with multinational retailer Tesco).


Abhishek is a startup ninja who has spent his time meeting entrepreneurs and helping them tell their stories efficiently. You can find him biking around in his past time. Based out of New Delhi, he is a geek at heart, gadgets are his toys and internet technology is what keeps him going. Email: