Vice President and Marketing head of digital wallet firm Mobikwik, Akash Gupta has decided to move to pursue his entrepreneurial dream. Gupta will launch his own green tech venture which is aimed at curbing the rising pollution levels in urban cities, while simultaneously promoting healthier lifestyles amongst urban-dwellers.
Gupta has been associated with Mobikwik for over two years. Joined as the General Manager, He grew to become the Vice President of Marketing, owing to his knack for infusing ROI-oriented marketing programs and strategies.
Leading both, online and offline marketing functions of MobiKwik from the front, Gupta has been instrumental in the emergence of Mobikwik as one amongst the leading players in digital and consumer Fintech payments in India. Under his leadership, MobiKwik grew from 25mn users to 65mn+ users now.
Speaking about his plans, Gupta said, “It was an incredible experience for me to be associated with MobiKwik and drive the company’s multiple marketing functions. However, the time feels ripe for me to venture on a path of my own. I have been contemplating various ideas in the past and have finally decided to go ahead with this huge Green Tech initiative. Our environment today is increasingly becoming toxic with pollutants; besides, the sedentary lifestyles of urban dwellers have become a problem. By starting up a Green Tech Company, I’m out from MobiKwik to create a revolution and I would fundamentally aim to address these concerns, and present our users with a better, healthier and environment-friendly lifestyle.”
Having previously associated with tech and e-commerce giants like Airtel, Dell and Snapdeal, Gupta has proven track-record for optimizing ROI and user acquisitions. His expertise in the startup and tech domain will definitely come in handy while starting and scaling up the soon to be launched new Green Tech venture.