As its ninth acquisition, Freshworks buys marketing software provider Zarget

Cloud-based business software provider FreshWorks Inc has acquired marketing software startup Zarget, marking its ninth acquisition over the past two years. The financial details remained undisclosed, however, the statement released by the company says that Zarget’s angel investors have received their initial investments back.

Founded in 2015 by former Zoho employees Arvind Parthiban (CEO), Naveen Venkat and Santosh Kumar, Chennai-based Zarget provides marketers with a conversion rate optimisation suite, which tells them how users interact with their websites. The startup has so far raised $7.5 million from Accel Partners, Matrix Partners India, Sequoia Capital India, and FreshWorks founder and CEO Girish Mathrubootham has also backed the venture.

Zarget’s robust CRO tools help businesses increase orders, customer interactions and signups on their website by providing user metrics and data driven insights. Marketers can take informed decisions based on the insights gained through A/B Testing, Heatmaps, Session Recording, Polls & Feedback and much more. Through this acquisition, Freshworks seeks to further develop Zarget’s marketing suite and provide the team with expertise, technology and operations as well as access to over 120,000 customers.

“A growing number of our customers have been asking us to help them in their marketing initiatives. Today, our software powers customer engagement across every aspect of the customer journey, from customer acquisition to customer support. Acquiring Zarget will enable Freshworks to support customers with the pre-acquisition journey as well and truly transform the way our customers attract and engage with their prospective customers,” said Girish Mathrubootham, CEO & Founder of Freshworks.

For Zarget customers, there will be no impact on their services and Freshworks will continue to support them.

FreshWorks’ other acquisitions are chatbot venture Joe Hukum; software-as-a-service startup Pipemonk; social chat platform Chatimity; social media analytics venture Airwoot; visual collaboration platform Framebench; in-app customer support startup Konotor; social recommendation platform Frilp; and video chat software 1Click.io, and with the addition of Zarget, the company continues to focus on building a refreshing suite of SaaS products.