BabyChakra today announces two key leadership appointments. The Mumbai-based startup has appointed former FreeCharge executive Ms Rachita Choudhary as Head of Engineering while Mr. Samarth Sawhney the founding member of Jabong and Hopscotch has joined as company’s Growth Head.

Rachita is a leading woman in the tech space in India and has around ten years of extensive experience in building large-scale e-commerce and consumer tech products. In her earlier stint, she was serving as the Director of Engineering at FreeCharge where she led and managed different tech teams across growth, payments, customer success, and product.

Prior to FreeCharge, she had also worked with Morgan Stanley and AskMe. She holds a Masters in Computer Science & Engineering from IIIT-Hyderabad. Her impressive knowledge of both product and engineering will be integral in building a robust parenting community product and driving growth at BabyChakra.

Another appointment is of Mr. Samarth Sawhney as the Head of Growth. In this role, he will be responsible for driving product and marketing for India’s biggest parenting and pregnancy social-commerce platform BabyChakra. He will be working closely with function heads and the CEO of BabyChakra to play a significant role in the overall strategy and business growth.

Samarth was a founding member at Jabong and Hopscotch, where he held leadership roles and led marketing, growth, and revenue.

Prior to joining BabyChakra, Samarth was Vice President of Marketing at HAPP, an innovative online and mobile-based healthcare platform that connects patients and doctors, as part of Apollo Hospitals.

Samarth has over nine years of extensive experience in the e-commerce and consumer internet space, his experience in the mother-and-baby industry will bring valuable insights for BabyChakra’s new products and services marketplace.

Speaking on the key senior appointments, Naiyya Saggi Founder & CEO, BabyChakra said, ‘’We are most pleased to welcome both Rachita and Samarth on board. Both of them come with solid experience in their respective fields and we look forward to the positive impact of their leadership, dynamism and proven abilities in scaling our business growth.

Founded by Naiyya Saggi, Mitesh Karia and Mohit Kumar, BabyChakra is a parenting platform in India for pregnancy and childcare for resources and information on parenting and early childhood development.

The Startup plans to bring on board advanced technologies like machine learning and natural language processing to help reach out to hundreds of millions of more parents in a highly personalized way and in a context that is relevant to their child’s overall development, geography, language, and socio-economic factors.

SEE ALSO: VOGO raises seed funding from family business Murugappa and others

Abhishek is a startup ninja who has spent his time meeting entrepreneurs and helping them tell their stories efficiently. You can find him biking around in his past time. Based out of New Delhi, he is a geek at heart, gadgets are his toys and internet technology is what keeps him going. Email: