Startups

Crowdfunding platform Kickstarter enters in India in association with Amazon and Hax

Kickstarter, one of the largest crowdfunding platform in the world is entering India in association with Amazon Launchpad and HAX. Together, the three global entities will launch Startup C-Cube, a multi-level challenge for Indian start-ups that flags off in Bangalore on the 5th of December 2017.

Founded in 2009, Kickstarter is a Brooklyn-based largest crowdfunding platform that has helped 14 Mn people raise over $3.4 Bn since its inception. Through Kickstarter, users across the globe have managed to fund nearly 135K projects across categories like technology, design, food, fashion and crafts. Whereas, HAX is a hardware accelerator that invests in select startups in their early stages and provides guidance and resources in exchange for equity. Kickstarter is a platform for entrepreneurs to showcase their products and start a crowdfunding program. Amazon Launchpad is a global program that curates, showcases and delivers all kinds of products from startups to Amazon customers.

The Startup C-Cube challenge will be officially flagged off by Amazon Launchpad, HAX and Kickstarter at an event in Bangalore on the 5th of December. This will also mark Amazon Launchpad’s one year anniversary in the Indian market. The winning start-up will be supported by the three companies through the entire “concept-to-customer” journey and the joint program will also provide resources to the winner for launch, both in India and in Europe/US, depending on the scalability of the idea.

Manish Tiwary, VP of Category Management at Amazon India said, “Business growth of some of the start-ups on Amazon Launchpad has elicited interest in these start-ups from VCs as well as other funding agencies in the last one year.

“We are very happy to bring Kickstarter and HAX to India to give Indian start-ups an opportunity to get their ideas noticed at the global stage and arm them with resources to convert these into real business opportunities”, he added.

Started with the aim of facilitating the launch for Indian start-ups in various markets, and distribute their products to millions of Amazon customers across India and around the world, Amazon Launchpad today has over 17000 innovative products across various categories. In the past year wireless, electronics, grocery and beauty were noted to be among the major categories featured. While several start-ups in metro cities have benefitted from the platform, there have been a number of success stories from tier 2 & 3 towns like Zizira (Shillong), Vita cups (Indore), HySav (Pune). Techtex Online (Surat), Aarshaveda Wellness Pvt. Ltd. (Aluva), to name a few.

If you are a budding entrepreneur and think you have a great idea then you can register for the Startup C-Cube challenge by clicking here.

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