In order to strengthen its presence in the city, hyperlocal subscription-based delivery startup DailyNinja has acquired Hyderabad-based WakeupBasket in a cash and equity deal.
The development comes barely after a month when the company last raised an undisclosed amount in extended series A funding round, then one of its co-founders, Anurag Gupta mentioned that we will continue to focus on our expansion strategy across multiple cities. And, with the second acquisitions in Hyderabad itself, it is clear that Dailyninja wants to keep a hold and capture the entire market there. In August, it acquired milk and daily essentials delivery platform 4amShop in an undisclosed amount.
As the part of the acquisition, all the employees from WakeupBasket and its founders will be absorbed by DailyNinja.
Similar to DailyNinja, WakeupBasket is one of the known hyperlocal delivery startups in Hyderabad. It delivers household essentials such as milk and groceries early in the morning.
The startup was founded in 2015 by Satendra Pratap and Sai Varaprasad. The startup had raised the seed round of funding and currently delivers about 2,500 orders in a day.
“Satendra and Sai are a dynamic duo with hands-on experience in scaling a similar model in Hyderabad. We thought they would be a great fit for our core team when we first met them and decided to go ahead with this acquisition,” said Anurag Gupta, co-founder of DailyNinja.
Founded by two BITS Pilani graduates Sagar Yarnalkar and Anurag Gupta in 2015, DailyNinza is a hyperlocal platform for daily essentials such as dairy, grocery, vegetable, and other requirements. It operates both a marketplace and an inventory-led model and earns revenue from subscriptions. The startup partners with daily essential providers such as milkmen, milk brands and business-to-business grocery distributors to supply to its customers.
Besides Bengaluru, DailyNinja also operates in Chennai and Hyderabad and delivers about 35,000 orders in a day. The company further aims to clock 100,000 daily transactions in the next six months.