MS Dhoni, the former Indian Cricket Captain has acquired 25% stake in 360-degree sports tech startup Run Adam for an undisclosed amount. He will play the role of mentor and brand ambassador of Run Adam.
The bootstrapped startup, Run Adam is an analytics-based sporting platform that empowers promising athletes, hand-holding them through every stage of their career. The startup uses its technology platform to connect athletes with resources, including sponsors, experts, coaches, academies, specialists among others, that can help them perform and excel.
MS Dhoni, who officially launched the platform, said, “Run Adam will play a significant role in aspiring sportspersons’ life to help achieve their dreams. I have faced challenges during the initial stages of my career and I see Run Adam filling a vacuum. The sports ecosystem will naturally help identify, help and nurture sporting talent early and this can change the destinies of sportspersons as also the future of sports in India.”
“When you help sportspersons achieve their full potential, you propel the sporting quotient of the entire country. My decision to take stake in the company was due to the passion of the team and their vision for sportspersons,” he added.
Registration on Run Adam is free for the sporting community and the application is available for download on Google Play store and Apple store.
Yeragaselvan, CEO, and MD of Run Adam, said, “India is yet to achieve its full potential in sports and this is not because there is a lack of talent in the country. Pursuing sports is expensive in terms of money, time and other sacrifices that one has to make. Most sportspersons are self-funded and often don’t come from affluent backgrounds, and many cannot reach their goal mainly due to lack of access to resources. Run Adam aims to bridge this gap in sports.”
In March 2018, Run Adam roped in five-time world chess champion Viswanathan Anand as part of its sports experts board and also as brand ambassador.