Online automobile e-commerce platform Droom has launched Droom Discovery, a collection of vehicle pre-buying research and discovery tools that allow customers to make an informed purchase decision by getting accurate information about pricing, performance, ownership costs, and suitability etc.
By collating and presenting in-depth and comprehensive data about various aspects pertaining to the various two-wheeler and four-wheeler vehicles, Droom Discovery plugs the information gap and helps prospective vehicle buyers make smartest buying decisions. All relevant information can be accessed by users with just a few clicks to conduct a thorough research on their favourite vehicles.
Sandeep Aggarwal, Founder & CEO, Droom, said, “The entire idea is to make the process of buying, selling, and discovering vehicles simpler, more convenient, and hassle-free for the end-user. This is why we have launched Droom Discovery, a one-stop platform which will make vehicle discovery and comparison almost effortless for Indian buyers. Through Droom Discovery, we are empowering our customer with Independent, comprehensive, data driven and free information to aid them in making the smartest buying decisions.”
Droom Discovery offers more than two dozen tools to users under three categories of tools – Product, Category, and Industry. It provides information about the current price, the total cost of ownership, performance, fuel efficiency along with reviews, and photo/videos of particular vehicle makes.
Besides, Droom Discovery provides category-wise news and updates on the latest developments from the auto industry, as well as tips for vehicle maintenance, emergencies, DIY servicing for basic components etc.
Droom was founded in 2014 by former Shopclues CEO Sandeep Aggarwal. It is an online marketplace for buying and selling new and used automobiles in three pricing formats—fixed price, best offers and auctions.
In July this year, the company had raised about $20 million in Series C round financing led by Integrated Asset Management and Digital Garage along with existing investors Lightbox, Beenos, Beenext and a number of prominent institutional investors and family offices from China, Hong Kong and Taiwan.
Last year, the company had launched ECO, its mobile-based auto inspection solution meant to improve the transparency as well as the trust factor associated with buying and selling used automobiles.