Mumbai-based curated video platform, Flickstree has raised Rs. 3 crores in seed round of funding led by Venture Catalysts. The round also saw participation from the former Indian cricket captain Sourav Ganguly, who has now forayed into the startup world.
“Digital is the future of India across all fields. And going by the country’s Digital India vision, I decided to invest in Flickstree because they’re at the forefront of innovative cutting edge technology and have great founders to realize their vision”, said Sourav Ganguly. He further added, “Different users have different passions. Flickstree helps users follow their passion and create their personal video magazine. Such a model has the potential to change the way videos are consumed.”
Flickstree was founded in 2014 by Saurabh Singh, Rahul Jain and Nagender Sangra, which was officially launched in August 2016.
Flickstree has been a part of Facebook’s FBStart program. It is a curated and personalized Video Platform, for free-to-watch videos. Flickstree compiles these free-to-watch online videos from social networks, media sites, and blogs and then creates a custom user video feed. The AI based on patent pending technology, allows Flickstree to effectively curate and personalize the experience for its users.
Saurabh Singh, CEO, Flickstree said, “We are delighted to have Sourav Ganguly onboard as a partner, investor and a catalyst who really believes in our idea”. He also said, “India is witnessing video boom and with the launch of 4G, suddenly it has exploded further. With so many content producers creating quality content, it becomes difficult for users to discover videos across multiple platforms. Flickstree is trying to organize video content from the free web for users.”
Flickstree has bucketed 20+ video categories that users can currently follow, and they are constantly adding more categories on the platform.
Apart from Ganguly, the round also saw participation from Anirban Aditya & Ankit Aditya (Aditya Group, Kolkata), and Moksh Sports Ventures.
Dr. Apoorv Ranjan Sharma, Co-founder and President Venture Catalysts, said, “Flickstree’s core technology is an AI powered video recognition technology that watches videos in-screen like human beings. The patent pending technology generates keywords for each video and gathers video popularity, sentiment and engagements on Internet. This helps the company get best videos from multiple platforms. It also helps them personalize these videos for users.”