In order to strengthen its core leadership, Gurgaon-based fintech startup Indifi Technologies Pvt Ltd, which connects small businesses with formal lending institutions, has announced the appointment of Rana Vikram Anand as its President.

“Through his significant experience in leading businesses to capture market niches and deliver market first, he has earned a reputation for creating and leading a high-performance culture, inspiring people and energizing teams into building profitable and sustainable businesses,” added Alok Mittal, CEO and co-founder, Indifi.

As the company enter into the next phase of growth, Rana will be responsible for scaling up of the business and operations, strengthening and growing the existing segments, partnerships and alliances, identifying, assessing and establishing new sectoral opportunities. He will further capture new avenues in product and customer segments.

Prior to joining Indifi, Rana led the products, branch and business banking at RBL Bank. He has also held a host of leadership positions in ANZ Grindlays Bank, ABN AMRO Bank and the Royal Bank of Scotland.

Commenting on his appointment and the given role, Vikram Anand, President, Indifi Technologies said, “I look forward to contributing as a catalyst in bridging the SME segment financing gap in India through collaboration with large businesses, supply chain aggregators, banks and NBFCs.”

Indifi has been focusing to strengthen its leadership team and the company has previously appointed former ICICI Bank veteran Maninder Juneja as a strategic adviser in February. To provide credit financing to micro, small and medium enterprises, it has also tied up with various financial institutions such as Edelweiss, India Infoline and Capital First in the past.

Indifi takes a segment-specific approach, and lending products in any given segment are tightly integrated with the business cash flows and transactional linkages in that segment. It has significantly grown since its inception and counts Omidyar Network, Accel Partners, Elevar Equity, Genpact founder Pramod Bhasin, Google’s Rajan Anandan, Gaurav Dalmia, Abhishek Goyal, Gagan Hasteer and Arun Tadanki as their investors.


Abhishek is a startup ninja who has spent his time meeting entrepreneurs and helping them tell their stories efficiently. You can find him biking around in his past time. Based out of New Delhi, he is a geek at heart, gadgets are his toys and internet technology is what keeps him going. Email: