GlowRoad raises $2 Mn in Series A funding from Accel Partners

A woman-centric C2C reseller network, GlowRoad today said it has raised $2 million in series A funding from Accel Partners. The startup will use raised funds for acquiring more resellers and developing its technology platform, founder Sonal Verma said in a statement to ET.


“GlowRoad is the first startup to get VC funds in C2C space in India. As consumers become more internet aware even in tier-II and tier-III cities, C2C is going to become a popular way of doing business,” said Shekhar Sahu, board advisor, GlowRoad.

GlowRoad, run by Bengaluru-based Accelerator Enterprise Pvt Ltd, is a network for women, especially housewives, who can sell products in their neighbourhood. Earlier the platform was known as, was run by group of IITians and IIM grads before being acqui-hired two months back by the current founder Dr Sonal Verma who rebranded it as

GlowRoad platform empowers women by helping them earn from home in a secure system with zero investment, while manufacturers and suppliers get a national sales network virtually free. It has emerged as a significant player in the e-commerce market

Commenting on the development, Prashanth Praskash, partner at Accel India said, “India has a large percentage of women who want flexibility and aspire to be self-employed. On the supply side, we lack organized efficient distribution platforms that can tap this unique cost-effective network.”

According to Verma, the startup currently has 1,00,000 registered members, out of which 36,000 are active women resellers.

Leave a comment