Goomo acquires B2B vehicle rental marketplace WagonBee

Goomo Holdings Services India Private Limited, which operates online travel and holiday booking platform Goomo, has announced the acquisition of WagonBee, a B2B vehicle rental marketplace on Monday.

Goomo will leverage this acquisition to facilitate greater ease and support for its travel partners, both online and offline, thereby driving increased customer satisfaction on its platform.

Goomo acquires B2B vehicle rental marketplace WagonBee

“The acquisition of WagonBee will help Goomo add road transportation services to its list of offerings, and further drive the brand’s promise of delivering end-to-end travel solutions to customers,” said Varun Gupta, CEO, Goomo.

Founded in 2016 by Vikash Singh and Navneet Misra, WagonBee is a B2B car rental marketplace, which helps travel agents and suppliers rent over 5,000 registered vehicles, ranging from hatchbacks and sedans to luxury coaches and buses, provided by over 350 verified vendors. The company has the presence in over 40 cities across India with nearly 8,000 itineraries and connections.

“The Indian car rental market is estimated to be around 15 to 18 billion USD and is expected to grow at 17 to 20 percent year-on-year. However, only about 10 percent of this market is organised and the rest is managed by several smaller operators. WagonBee and Goomo share a common vision of how this space can be organised better via apt solutions for our partner vendors as well as customized offerings to meet the evolving customer needs,” said Navneet Misra co-founder, WagonBee.

Goomo is an omni-channel travel-tech company that offers its services across three business segments of travel: consumer, corporate and B2B. This includes booking flights, holiday packages (both domestic and international), listing and travel packages for trade fairs across industries.

The company was established in 2015 with the acquisition of Orbit Corporate and Leisure Tours Pvt. Ltd, a 27-year-old operator in trade fairs and MICE conferences.

Earlier, Goomo had acquired Zopky, a holiday marketplace start-up to build its presence in the holiday packages space. Over the last 12 months, the company has set up its online platform, created new products, acquired customers and established a robust partner network.