Pune-based HW Wellness Solutions Pvt. Ltd which owns and operates Health Foods startup True Elements raised 5Cr in their pre-series A round primarily for new product development, marketing and go-to-market (both digital and offline).
The funding round was led by the RP Sanjiv Goenka group while its existing investors and a few additional investors also participated in this round.
Founded in 2014 by Puru Gupta and Sreejith Moolayil, True Elements offers a range of snacks and natural supplements that are completely natural and inspired by grains and seeds consumed by our ancestors.
In little over a year, True Elements has managed to break even operationally and established itself as a strong category leader in the key channels it operates in.
As per its co-founder Sreejith, “We aim to be the most trusted Foods Brand in the country which is not only tasty but also healthy”.
The brand has so far predominantly been in the digital space. It currently sells mostly through digital marketplaces, apart from its own website.
According to Puru, “We are almost reaching the INR 1 Cr monthly net sales, and believe that the brand will reach a value of 100Cr in this calendar year itself. Given our focus areas of Snacks and Natural Supplements, we strongly believe that the value we are building is much more – its only a matter of focused execution from here on.”
True Elements is an extension of their vision to drive preventive healthcare in the country – making people conscious of their health before it is too late.
According to them, there was a dearth of reliable Indian brands offering natural and preservative free products, hence True Elements was born – that offers products that have a demonstrated health benefit beyond basic nutrition and flavours that appeal to modern palates.
The firm previously had previously raised 1cr from a group of Angel Investors in Jan 2015.