Bangalore-based health tech startup Grow Fit raises $4.5 mn from Manipal Education and Medical Group, the private equity arm of the Manipal Group. The existing investors SAR Group and The Grover Trust have also participated in this Series A round. With this investment, Manipal Education and Medical Group MD & CEO, Dr. Ranjan Pai will be joining the Board of Directors.
Commenting on the funding, Dr. Ranjan Pai, CEO and MD, MEMG said, “Grow Fit has the right approach to reach millions of Indians who can benefit from better nutrition and coaching. I was impressed by their novel approach, their investment in R&D, and their technology platform. Indians need to make drastic changes to their health habits and Grow Fit makes it effortless for them. This is a huge opportunity and we are looking forward to unlocking it.”
Launched in September 2015 by Jyotsna Pattabiraman, an MBA from Stanford University, Grow Fit is a health-tech startup that aims to help over 300 Mn Indians who are at risk of contracting lifestyle diseases.
Grow Fit offers wellness solutions through a combination of services. Besides coaching and health food tips and behavioural insights, it also provides data science, medical expertise and personalised inputs to its customers.
Jyotsna Pattabiraman, Founder and CEO at Grow Fit said, “I am delighted that leading professionals from the Manipal Hospital have validated our approach. Grow Fit now has the backing of one of the top medical groups in the country and we are excited about the next phase of growth with this investment.”
The company has an App (Android and iOS) that has been downloaded over 300,000 times and more than 150,000 diet charts have been generated for users. The app is easy-to-use, one-on-one, chat-based coaching programme that connects users with experts in mental and physical health.
Grow Fit counts Kris Gopalakrishnan, co-founder, Infosys as an early investor. Mr. Gopalakrishnan said, “Grow Fit has the ability to address both national and international markets. As prosperity increases globally, our nutritional habits have to compensate for our sedentary lifestyle and dependence on fast foods. Grow Fit has a relevant model that could address this gap and be effective anywhere in the world.”
The company plans to expand its offerings by providing solutions to fertility, joint health, stress management and more, on its mobile platform. The venture also plans to integrate different sources of data from wearable technology and medical reports. The company aims to expand its presence in 10 more cities within the next 12-15 months.