Approximately 14 major trade shows and conferences worldwide were scheduled between June to August 2020, and are now considering going virtual, according to the Northstar Meeting Group. In an age when travel is getting increasingly delicate, virtual events are likely to be more prevalent in the future. Interacting in person has become so discouraged that messaging apps have collaborated to provide cross-app communication between its users.
Considering this, you may be looking to start your first virtual event for your business or other association. After all, a successful virtual event relies on these 3 crucial tools.
Social Media: Your Greatest Promotional Tool
One of the first stages of organizing any event is garnering interest. For this purpose, you want news of your event reaching as many people in your target demographic as possible. Luckily, basic social media services are equipped with all the features you need to do this. You can send out announcements through Facebook, Twitter, Pinterest, Snapchat, and Instagram.
You can also arrange an Ask Me Anything post on Reddit. This will allow your prospective attendees to bring up questions that you may have missed when you were getting info out on your event. Social media is also a great place to conduct polls, release promotional content like filters and stickers, and other attention-grabbing activities.
A Virtual Event Platform To Host
The technology available to you can make or break your virtual event. Your attendees would have to rely on their device and internet quality to ensure seamless connectivity. Similarly, as the host, you’d be relying heavily on your own tech platform to conduct the event. It will have to be capable of handling both the execution and management of the event itself. This includes interactivity and other special features that your event may need.
The success of your virtual event depends on getting a full-featured, user-friendly virtual event platform. Depending on the nature of your event, you may need a platform that goes beyond simple video conferences. Engaged audiences would want to be able to involve themselves in the event. To accommodate them, you’d want to find a platform that has an open forum feature. Instructional events are also greatly benefited by the ability to give hands-on lessons, so platforms with virtual workshop features would be invaluable.
A Registration Tool For Quick And Easy Sign-Up Process
Last but not the least, we have the registration tools. An effective registration tool is a major factor that determines your attendance numbers. It also lets your attendees enter supplementary details, such as preferences and requests. Lastly, it facilitates payment in a quick and easy way.
One way to handle registration is by creating an event website. Aside from registration, it can also play host to more promotional material and event details. However, due to the potential cost of that, it’s advisable to only build a website if your event is going to be a recurring or particularly large one.
For smaller events, Google Forms has proven to be a sufficient tool for handling registrations. A good middle ground between cost and design quality is a service such as Project Flex. This lets you customize everything from information gathering to payment with its intuitive interface.
Virtual events are a natural adaptation to the world we now live in. But with these 3 useful tools, you can achieve a successful marketing campaign both on and offline.