Indonesian e-commerce startup Bibli has acquired 100% stake in online travel agency for an undisclosed amount. Post the acquisition, both the companies will continue to operate independently, though Blibli will support with inventory, sales programme, promotions and social media penetration, as well as human resource management.

Also, George Hendrata will replace the former CEO Jonggi Manalu to serve as the new CEO of

Indonesian ecommerce startup Bibli acquires was founded by Natali Ardianto, Wenas Agusetiawan, Dimas Surya Yaputra, and Mikhael Gaery Undarsa in 2011. It is only another online travel agency where users can buy train tickets besides the official website issued by the Government.

The startup has proven its position in Indonesia as a trusted online booking website for hotels, flights, and trains. It collaborates with almost 1,000 hotels across Indonesia. Additionally, it also collaborates with nine of Indonesia’s flight companies, serving domestic and international flights.

According to Gaery Undarsa, Co-Founder and Chief Communications Officer of, the acquisition process has begun since five months ago.

Gaery further said, “We see that [the acquisition] is going to open up great opportunities for Tiket to grow exponentially … Looking at the potential and similarity in culture and business vision, we are so excited to join the Blibli family.”

On the other hand, Bibli was also launched in the same year. It is an ecommerce marketplace that offers 15 product categories, ranging from electronic goods to fashion. Now, the company is entering into travel segment by acquiring

Commenting on the acquisition, Kusumo Martanto, CEO, Bibli said, “ has a great track record in business where it was able to grow in such a short time into one of the largest OTA in Indonesia.”

In the Indonesia, Bibli-owned currently faces competition from players such as Traveloka, GoIndonesia, and PegiPegi among others.