Bollywood Actress Katrina Kaif has been appointed as its first-ever brand ambassador by the Online eyewear e-tailer- Lenskart. She has been signed on to be the face of the company for at least the next two years and she will be featured in the brand’s new campaign.
On becoming the brand ambassador, Katrina Kaif said, “I am delighted to be associated with Lenskart which is one of the most loved eyewear brands in India. It’s very important for me to find synergies with my brand associations and I believe Lenskart resonates the same. Lenskart is a brand loved by Indian youth and this is a conscious effort to connect with the fashion savvy Indians.”
Commenting on the new campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com says that the brand is all about fun, fashion, playfulness and friendliness and Katrina is the perfect fit.
He further added: “We were looking for someone who naturally fits the Lenskart brand proposition of ‘Addictive Playfulness’. Katrina fits this the most. Her song ‘Kala chashma’ was a phenomenal success and we think she will be really successful with the actual chashma (spectacles) as well”.
The eyewear e-tailor startup was founded in 2008, and is promoted by Peyush Bansal, Amit Chaudhary, Neha Bansal and Sumeet Kapahi. In addition to an online platform, Lenskart has a wholesale division which is engaged in assembly, distribution and supply of eyewear products.
Over the years, Tthe startup has already garnered fundings from some of the industry’s best venture capitalist firms like IDG Ventures, Ronnie Screwvala-led Unilazer Ventures, IFC, Premji Invest, TPG Growth and TR Capita etc. to name a few.
Most recently the company had invested $1 million in the US-based startup Ditto which provides 3D face modelling for virtual trial service to eyewear retailers to improve their customer experience.