US-based startup Freshly, which claims to provide healthy meals to users, has raised $77Mn in a Series C funding led by Nestlé USA along with existing investors Highland Capital Partners, Insight Venture Partners and White Star Capital.
Michael Wystrach, Co-founder and CEO of Freshly has pitched his startup as an option to get healthy on-demand meals, caught attention to drew such a larger amount. As part of the investment, Nestlé USA’s Food Division President Jeff Hamilton has joined Freshly’s board of directors.
Commenting on the release of funding, Jeff Hamilton, President of Nestlé Foods Division said, “The traditional food model is shifting and we continue to see an increase in more health-conscious consumers who are seeking new options and services that fit easily and effortlessly into their lifestyle. Freshly delivers on this need, with an easy-to-use and differentiated brand experience that immediately makes an impact in helping their customers eat healthier each week.”
Freshly was founded founded in 2015 by Michael Wystrach provides Direct-to-Consumer (DTC) healthy prepared meals. Currently, it has a rotating menu of 30 different dishes, created in consultation with nutritionists and supplying to consumers in 28 states.
The investment by Nestlé will help to fund Freshly’s construction of a new East Coast kitchen and distribution center in 2018, as it prepares to expand to nationwide service and support the company in sourcing, food preparation and food safety, packaging and distribution, and advertising and marketing.
Freshly’s subscription-based model offers various meal plans to consumers. Meals include Sicilian-Style Chicken Parm with Broccoli (with 50g Protein, 510 Calories and 17g Carbs), Steak Peppercorn with Sautéed Carrots and Asparagus (33g Protein, 500 Calories, 30g Carbs) and Roasted Turkey with Quinoa Stuffing (41g Protein, 560 Calories, 33g Carbs).
The company already has nearly 400 employees in New York and Phoenix and plans to hire additional employees over the next 12 months.