In an attempt to grab the food delivery market, Uber today announces the expansion of its ‘UberEATS’ service in Delhi-NCR region. Initially, it will be available in Gurgaon and will be later extended to other parts of Delhi NCR.
The company had launched UberEATS service in India last month, starting with Mumbai. “UberEATS has received an overwhelming response from Mumbaikars and we recently expanded operations to serve the entire city,” said Bhavik Rathod, Head of UberEATS India. “As a step further in our global expansion strategy, we aim to open up the diverse range of culinary experiences and cuisines to Delhiites at the push of a button. Our goal is to offer people what they want to eat, when they want to eat, in the quickest time possible. The ease and reliability of Uber’s technology is making this a reality,” further he adds.
Now to kick start the food delivery service, the company has partnered with over 300 restaurants in Gurugram. UberEATS will provide a delivery option to the local restaurants in Delhi-NCR through hundreds of appointed delivery partners.
The company has also appointed Faiz Abdulla as the General Manager for UberEATS who will be responsible for scaling the business across the region. Besides, he will focus on restaurant and courier partners, as well as customer experience.
“Delhi, well-known for its love for North Indian and international cuisines, has a vibrant food culture. And UberEATS will offer Delhiites an effortless way to order food. We are excited about going live in Gurugram today and aim to expand the service area to New Delhi and other parts of the National Capital Region soon,” said Faiz Abdulla, General Manager for UberEATS Delhi.
UberEATS was started as a pilot in 2014 in Los Angeles and launched as a separate application in Toronto in December 2015. In the past 18 months, the company has grown significantly. Today it operates in 26 countries and in 78 cities around the globe, including India.