Taxi aggregator, Ola now extends its connected car platform Ola Play for ridesharing in two new cities, Chennai and Pune. With this expansion, the service is now available for commuters in six cities across India.
The platform, which allows users to control in-car entertainment, was launched in November last year. Starting with over a 1000+ cars in the city and a host of platform partners such as Apple Music, Qualcomm, Sony Digital, Audio Compass, Fynd, Mahindra & Mahindra and others, Ola Play offers the right infotainment system for commuters on the move. It has become a massive hit amongst users in Mumbai, Delhi, Bangalore, and Hyderabad with its presence in over 50,000 vehicles in the past eight months. The company has witnessed 200% quarter on quarter growth.
Speaking at the launch, Ankit Jain, Vice President and Head of Ola Play said, “We are excited to bring Ola Play to two more large cities today viz. Chennai and Pune, which are industrial hubs and boast of a growing IT industry as well. Interestingly, both cities also see a high average transit time, slow-moving traffic, and high-frequency usage of Ola’s offerings. With Play in these two cities, we are enabling lakhs of customers to make efficient use of their transit time by bringing them improved control of their ride experience.
Ankit added, “Play’s presence in other cities has witnessed a great deal of appreciation for regional content from customers as well as driver partners. With Chennai and Pune, as well as for future launches, focus on local content partnerships will be significant.”
The platform uses deep customer insight to offer personalized and interactive experience. The company has been running over a thousand cars since the past two weeks in Chennai and Pune. The Insights collected from these cars revealed that regional language content, radio, web series, and music are a huge hit among Play customers.
For developers and partners, Ola Play offers an app store-like platform which gives them full control of their app experience, enabling endless innovative possibilities of interacting with their customers.