Cab aggregator Ola on Thursday announced that Ola Play, connected car platform for ridesharing, grew over 200 per cent (quarter-on-quarter) in terms of the number of rides and is now installed in over 50,000 Prime Play cars.
Ola witnessed significant growth in just six months of operations underpins the increasing importance of the customer and driver partner experience and the technological shift towards a more integrated and connected world.
Ankit Jain, Vice President and Head of Ola Play, said, “The appreciation and growth Ola Play has seen in a short span of time, is extremely exciting for us; but it is only the beginning for the industry’s first connected car platform for ridesharing. We are looking forward to launching Play for customers in several other cities, and providing a more enriching experience with an intelligent and context-aware platform.”
“At the core of these innovations is the focus on building a platform that ensures the ride is enjoyable, safe, and secure for both, the customer and driver partner,” Jain further adds.
Ola Play was launched back in November 2016 with an aim to transform the in-car experience for select users in Bengaluru, Mumbai and Delhi. Later, it was introduced in Hyderabad in March this year.
With a significant increase from the initial set of partners, Play now has over 30 partners across categories such as Apple Music, EROS Now, BookMyShow, AIB and Lattu Kids, among others.
Ola also announced that Play is being launched as a pilot in Chennai, Pune and Kolkata, enabling access to Ola Play in a total of seven cities across India, and sets sights on 10 more cities by end of 2017.
The increased availability of Ola Play will not only serve Ola’s growing customer base but is in line with the company’s strategy to use innovative technology to offer customized mobility solutions for all Indians.