Online movie and event ticketing platform, BookMyShow today announced that it has fully acquired Mumbai-based local food and restaurant recommendation engine Burrp in an all-cash deal from Network18. The acquisition includes the transfer of Burrp’s key assets to BookMyShow, including employees and existing restaurant partnerships. However, the company didn’t disclose the value of the deal.
Mansi Vora, Head- Mergers & Acquisitions, BookMyShow said, “Movie watching in India has evolved tremendously over the last few years. At BookMyShow, we are not just delighted to have been a key part of this journey, but we are determined to continue to lead the way by offering an unparalleled experience to our users.”
“Movie going in India is a social activity and food is an integral part of it. This is where Burrp fits in for us. We are excited to have Burrp on board and look forward to benefitting from their experience, technology, and partnerships to offer a superior and comprehensive offering to our users,” she added.
Burrp was founded by Deep Ubhi and Anand Jain in 2006 and remains to be India’s oldest food tech company which helps people discover eating joints around them. It currently lists over 60,000 restaurants across 14 cities. In addition to listings, Burrp recently ventured into offer redemption and couponing, along with ticketing of F&B events.
Currently, BookMyShow offers its users the option to pre-book their F&B at cinemas while booking their movie tickets on the platform. The company claims to that the vertical has witnessed 6 x growths between 2015-16 and 2016-17.
BookMyShow also offers MyCoupons- exclusive and free discount, which is now present in over 80 cities across India. The company has a partnership with over 2100 food retail brands right from local city food joints to popular national to cover combined 6400+ outlets around 1100+ cinemas across these cities.