Paytm has appointed Amit Sinha as the Chief Operating Officer for the demerged e-commerce business Paytm Mall. Sinha who most recently served as a Vice-president at one 97 communications will now be responsible for the overall operations of Paytm Mall.

He will be responsible for delivering quick, efficient and optimized partner logistics network, and ensuring customers across India are able to buy the widest range of products.


Paytm names Amit Sinha as the COO of Paytm Mall

Vijay Shekhar Sharma founder and CEO of Paytm said, “At Paytm Mall, we are addressing a unique opportunity of giving small businesses and retailers access to mobile internet technology to address India’s large mobile consumer base. Amit’s experience in building various businesses since their inception makes him our best choice to lead our commerce business.”

Sinha is an IIM Calcutta and Indian School of Mines, Dhanbad alumnus and has joined Paytm in 2008. He has worked across business processes such as human resources and finance functions.

Amit Sinha, the newly appointed COO of Payment Mall said, “Our goal is to build the country’s largest platform that enables trusted partners including brand and merchants in growing their business. We are innovating on multiple aspects of business and offering newer business opportunities for sellers. Paytm Mall also aims to be the preferred destination for consumers looking for the largest selection of products being sold by trusted sellers.”

Paytm most recently separated its e-commerce business as Paytm Mall. This new entity started off with the same shareholding as the parent company of Paytm, One97 Communications Limited and raised USD 200 mn from SAIF Partners and Alibaba Group Holding.

Paytm Mall works with retailers and brands to build their online stores integrated with the supply chain in a partner model. Currently, the company has over 17 fulfillment centers across India and would offer reach to sellers through its network of over 40 courier partners.  The company is also said to launch its new app in the coming month.


Abhishek is a startup ninja who has spent his time meeting entrepreneurs and helping them tell their stories efficiently. You can find him biking around in his past time. Based out of New Delhi, he is a geek at heart, gadgets are his toys and internet technology is what keeps him going. Email: