Insurance comparison portal Policybazaar.com launches an advertising campaign to create cancer insurance awareness among people. With the tagline of the launched campaign “Cancer se ladai main insurance kaam aega” (insurance will come handy in the fight against cancer) the company wants to highlight how cancer insurance is very affordable and great help in fighting the dreaded disease.
This campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions. The commercial is released on digital media channels on 19th May 2017 and will go on air on 20th May 2017.
Naveen Kukreja, Group CMO of Policybazaar.com said, “One of our core priorities for future is to promote and increase awareness for low-cost risk covers which cover specific diseases and ailments. Keeping in mind those priorities, the campaign is in line with our strategic goals for the coming years. These products have an innate consumer demand given rising medical costs and are good for increasing health insurance penetration in the country.”
Despite significant advancement in the quality of cancer care in India, about 10 lakh people fall prey to the deadly disease every year. What makes the scenario more worrying is that the incidence is increasing as well as the cancer care cost. For such instances, the cancer insurance could become handy and can save the life of many patients.
As you see above, the commercial starts with a doctor telling a patient that he had been successfully treated for cancer. The patient, instead of being happy, appears to be remorseful and says, regrettably, that he should have bought a cancer insurance policy on Policybazaar.com where Rs. 20 lakh cover was available for a premium of only Rs. 95 per month. He is annoyed because he had to spend over Rs. 17 lakhs on the treatment which was his lifetime saving.