If you are building your website, you have several options when it comes to your platform. Two of the most popular platforms are Wix and WordPress. Wix is an intuitive site builder with an easy drag-and-drop interface while WordPress is a content management system that allows users to build virtually any kind of website. Both platforms have their own pros and cons.

The Pros and Cons of Wix and WordPress

Here is everything that you need to know if you are trying to compare the merits of using Wix vs WordPress for your website:

Pricing and Ongoing Costs

The cost of developing and maintaining your website can vary wildly depending on which site builder you choose. Below are some of the main pricing considerations to think about for the two platforms:

  1. Wix
  • Wix offers a basic builder for free. You may also choose several premium plans with various storage and bandwidth limitations.
  • The basic plan does not include custom domain names and add-ons such as eCommerce, Google Analytics, and others.
  • Basic plans also get Wix branded advertisements.
  • The cost of their premium plans do not include apps on the app market. If you want to use them on your website, you’ll have to purchase them separately.
  • WordPress
  • WordPress is open source and free for everyone to use.
  • There are thousands of free themes and plugins that you can use for your website. Premium themes and plugins are also available.
  • You’ll have to pay for your own domain name and web hosting.

No matter which platform you choose, remember that your goal is to ensure that you can implement your plans and attain your objectives, all within your budget.

Ease of Use

Wix is considered as one of the easiest platforms to use when it comes to building websites. Its interface is visual, intuitive, and user-friendly. On the other hand, WordPress is well-known for its plugins and extensions that are designed to make life easier for users.

Here are some essential things to remember when using either platform:

  1. Wix
  • The editor is completely drag-and-drop, so beginners won’t have a hard time getting used to the workflow.
  • If you are looking for more powerful features, however, Wix can be limiting since it is designed specifically for non-developers.
  • WordPress
  • If you are skilled at coding, WordPress offers more flexibility and features for your website.
  • If you are a complete beginner, the platform can involve a steep learning curve. You might have to hire a skilled developer if you don’t have the required technical knowledge.

Design and Customization

Another crucial consideration when choosing a platform is your ability to design and customize your website to ensure that it is engaging for your target audience, as well as functional and well-optimized.

Both Wix and WordPress offer an extensive array of themes and templates to choose from. Here are some essential factors to think about:

  1. Wix
  • Wix has more than 500 free themes that you can choose from. They cater to a wide range of categories, industries, and niches.
  • However, these themes are not responsive so you have to do some rearranging to ensure that your site is mobile-friendly.
  • WordPress
  • WordPress has a wider selection of themes, with over 11,000 available in the repository. Most of the free themes come with useful features and are compatible with popular plugins.
  • Unfortunately, free themes tend to have limited functionalities. As your website or business expands, you may have to upgrade to a premium theme to get the features and support you need.

Help and Support

When you run into problems with building your website, you want to know that there is a team or community that can help you troubleshoot or even just provide reliable advice.

Here are some important things to note about the two platforms’ help and support options:

  1. Wix
  • Wix has an extensive support center that contains articles about all the possible topics you can think of. There are also video tutorials, walkthroughs, and even a full education program called WixEd.
  • You can also send a support ticket if you can’t find the answer you are looking for. You can contact their phone, email, and chat support team.
  • WordPress
  • WordPress has a different approach to customer support. Their backend is structured in such a way that they don’t have to repeatedly answer the same question.
  • Their contact form automatically finds relevant posts to your question. If you still can’t find the answer to your question, you can submit the form and their “happiness engineers” will help you out either publicly or through a private email.


The right platform depends on your needs, budget, and experience. If you are looking for more flexible solutions that can grow with your business over the years, WordPress is probably your best bet. On the other hand, if you are a beginner trying to build a small, informative website, Wix offers easy and user-friendly tools and features.

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