Media and entertainment conglomerate Times Internet has acquired House of God a mobile platform for spiritual content. Incubated at EROS Labs, a division of Eros Entertainment, House of God has accumulated one of the largest libraries of religious content spanning over 30,000 hours and encompassing different religions.
The acquisition of House of God app is a strategic move by Times Internet to address spiritually inclined audiences across India.
Times Internet is a wholly-owned subsidiary of the Times of India Group. It was founded in 1999 which offers a wide range of digital products such as online news, ecommerce, music, radio, television, video, daily deals, sports, real estate, educational platforms and location-based services.
“Our user base has continuously asked for innovative products and services in the religious and spiritual interest category. Consistent to our strategy of catering to a mobile-first audience base in India, the House of God acquisition will extend our leadership in spiritual content experiences” said Gautam Sinha, CEO of Times Internet.
Founded in 2015 by IIT Madras and IIM Lucknow graduate Ram Chandra, House of God is a mobile-first platform that focuses on curated religious and spiritual video content. As the name suggests, the app is designed to provide a spiritual experience to users by offering “live darshan” from the holy shrines, discourses of spiritual leaders and other devotional content. In addition to religious video content, the House of God app offers live darshans, lectures, puja offerings, and offline commerce services for devotees across all religions.
On being acquired by Times Internet, House of God founder Ram Chandra said, “From this moment House of God begins a new chapter, where we look forward to serving our audience better content, leveraging Times Internet’s deep data and technology driven approach to understand our customers’ intricate spiritual needs and thereby curate new innovative features to delight them.” said Ram Chandra, Founder, House of God.
As stated by Chandra, House of God aims to become a one-stop destination for all spiritual and religious needs of up to 1 Bn users across India and overseas.