Toilet hygiene brand PeeSafe raises $1 mn from Venture Catalysts and others

Gurugram based Redcliffe Hygiene Pvt. Ltd, which operates a toilet seat sanitizer spray brand PeeSafe, has raised $1 million in pre-Series A funding from Mumbai-based Venture Catalysts, Alfa Capital, Green Shots Capital, and Real Time Ventures.

Toilet hygiene brand PeeSafe raises  mn from Venture Catalysts and others

The investment also saw participation from other investors include Harshita Mehta Jain, vice president at Redcliffe Capital, and Govind Rajan, former CEO of digital wallet firm FreeCharge.

The raised fund will be utilised in brand visibility, offshore manufacturing and to build distribution network starting with the US, Europe, Middle East, and Southeast Asia, the company said in a statement.

Commenting on the investment, Venture Catalysts founder Dr. Apoorv Ranjan Sharma said, “Redcliffe Hygiene is targeting the relatively untapped hygiene sector with a strong and disruptive concept, backed by an experienced team with cross-domain expertise. The current market traction is exceptional especially from multiple geographies provides a valid proof of its business model.”

PeeSafe was founded by the husband-wife duo of Vikas and Srijana Bagaria in 2015. PeeSafe is a clinically approved isopropyl alcohol-based toilet seat sanitiser in the form of a quick-drying aerosol. The company has received great response from the global retailers and distributors and is already building manufacturing alliances in Europe and SE Asia.

“We started PeeSafe with the idea of saving over 150 Mn women globally from Urinary Tract Infection (UTI) and other diseases caused by unhygienic public washrooms. With the funding, we will be able to further our cause and achieve our objective of scaling PeeSafe into a global brand,” Vikas Bagaria founder of PeeSafe said.

The startup claims to have sold over 2 lakh units of PeeSafe since its inception in 2015. It uses e-tailers such as Flipkart and Amazon as well as Le Marche, 98.4 Pharmacy and Global Healthline to sell the products.

At present hygiene and wellness market is occupied with big brands such HUL, Proctor & Gamble etc. , but there are few new contenders disrupting the space. The company called, PeeBuddy, whose funnel-shaped female urination device helps women urinate while standing while the another startup Saathi produces biodegradable sanitary napkins made of banana fibre.