Unlockar, a lock screen app for android based phones has crossed the first 20,000 users mark within eight weeks of its beta launch. It features a concept named as the uScreen, an intelligent lock screen which entertains users with its various channels and at the same time rewards them with reward points called uCoins.
Pulkit Ahuja, Director – Technology and Operations at Unlockar, attributes growth to the “increasing word of mouth from satisfied and happy users and the various exciting innovations that unlockar has introduced for the Indian mobile user.
For the first time, users are now able to earn reward points by using their phone and use them to bid at auctions or redeem them on e-commerce portal on the unlockar website “, he adds.
Unlockar as a concept has struck the right chord between marketing, technology and innovation. With the target audience for mobile based platforms increasing and on the rise, the app has managed to position itself conveniently to be a forerunner in this land grab.
Regarding specific partnerships made, Gopal Yadav, Director Corporate Relations, mentions “Unlockar has created a more efficient eco-system which enables maximum engagement of users for its partnering brands, which in turn has brought a paradigm shift when it comes to users involvement in mobiles.”
The uScreen, a media rich lock screen displays user preferred content including trends, quotes, news, scores, weather updates, beautiful wallpapers, health and fashion tips, among others on the phone’s lock screen. Every time users unlock their phone by swiping on the uScreen, unlockar rewards them with either real money or uCoins, which the users can later use at the shopping portal – the uShop.
Unlockar is associated with CRY, PETA and Akshaya Patra as their CSR partners. Within the first 2 months of its beta launch, it has significantly helped Akshaya patra’s ‘Feed a child’ and PETA’s ‘Be an angel to animals’ campaigns by educating and redirecting thousands of users to support these organizations’ cause. The staggering traction received within the first two months has put Unlockar in the front row of most sought after multimedia options available to android users today.