Venture Catalysts Backs Diaper Maker Superbottoms

Incubation platform Venture Catalysts has invested undisclosed amount of funds in Superbottoms, a startup that makes diapers for babies. The enterprise managed by an all-mothers team was launched by Pallavi Utagi in 2016. The platform focuses on making sustainable, 100%reusable baby-skin friendly cloth diapers that are suited for the skinconditions of babies in South Asia and nearby regions. The startup will use raised funds to increase product lines, create awareness about cloth diapers and expand distribution network. Pallavi Utagi, founder, Superbottoms said, “Considering our diapers are healthier, more convenient and 75% less expensive to disposable diapers in terms of lifecycle cost, we believe we have a ready opportunity in the Indian market and want to reach out to as many women and children as possible.” Prior to her entrepreneurial journey, Pallavi Utagi had fair share of corporate exposure. She has worked over more than 7 years with large companies such as Piramal Healthcare and Sanofi. Combining those experiences with meticulous baby-care related research, Pallavi incepted Superbottoms in 2016. It is the first Indian brand to get a safety certificate as per stringent US standards. “While the disposable diapers industry is massive, sustainable and reusable diaper segment is still at a nascent stage. However, the potential is high as India has had a culture of cloth diapers and a product such as Superbottoms, which combines the comfort of such diapers with the convenience of being sustainable and 100% reusable, definitely has a great future. Even with a penetration of just about 10%, disposable diapers have become an INR 5000 cr industry,” Dr Apoorv Ranjan Sharma, Co-founder and President of Venture Catalysts, said. Started in December 2015 by Dr Apporv Ranjan Sharma, AnilJain, Anuj Golecha and Gaurav Jain, Venture Catalysts backs early age startups with funds ranging between $250,000 and $1 million. Most recently, the incubation platform has invested instartup which include Ambee, OTO Capital, Mobycy, PrimeOS among others.