World’s second largest content marketing platform, WittyFeed today said it has raised an undisclosed amount of funding in a Pre-Series-A round from a marquee group of investors including Anand Chandrasekaran (Former Snapdeal/ Bharti Airtel CPO), Apurva Chamaria (VP & Head Corporate Marketing, HCL Technologies), Ritesh Malik (Co-Founder, Innov8) along with others.
The other investors who have joined hands in this round are Ashish Toshniwal (Y Media Labs, CEO), Ajeet Khurana (Angel Investor), Aneil Mahajan (Ex COO, Bhaskar Group), Piyush Goel (Beyond Key Systems Pvt. Ltd., Founder & CEO), Singapore Angel Network, and Harsh Mani Tripathi (Pyoopil Education Technologies, Founder and CEO).
The company plans to use the raised capital to strengthen its technology infrastructure, enhance its distribution platform, as well as towards augmenting its product portfolio. The funding will also be used for the expansion of its sales team to dive deep into the content-driven platforms and video making for brands while exploring other domains as well.
Talking about the investment Vinay Singhal, CEO & Co-founder of the company said, “WittyFeed is on path to become the world’s largest viral content marketing platform where brands share their stories with their consumers and the distribution is taken care of by WittyFeed’s AI-driven platform. We are delighted to receive great mentorship from Anand Chandrasekaran and other individual investors as investors, mentors, and advisors.”
WittyFeed was founded in 2014 by Vinay Singhal, Shashank Vaishnav and Parveen Singhal from a hostel room in Chennai while they were in engineering College. Soon, they moved their base to Indore, Madhya Pradesh.
WittyFeed has reached from 0 to 250 million page views per month in a short span of 3 years. It has an audience reach of more than One Billion and gets 80 million unique readers and 160 million video views every month.
The startup is looking to expand further in the US market as it contributes 30% of company’s traffic. Some of the brands which have taken help of WittyFeed’s viral capabilities are Zee Network, Tinder, Panasonic, Havmore Icecreams, ITM University, Hyundai, Coke, JIO, Dainik Bhsakar, V Resorts, Burger King, Dunkin Donuts, Droom, Lakeland, Exide life insurance, Career Launcher and 50 more.
“We are elated on getting acknowledged by some of the best entrepreneurs in the country, who have showed tremendous belief in our business model. We are really excited to welcome on board these able leaders who share the same vision as ours and can add great value to our company,” said Vinay.
WittyFeed is also an independent creator of virally successful content across 18 categories including travel, inspiration, relationships, health & fitness, food and celebrities.