Yoga startup Asana Rebel raises $6.5M in Series A funding

Berlin-based Yoga startup Asana Rebel today said that it has raised $6.5 million in Series A funding. The funding was led by and Berlin VC La Famiglia while existing investors include HTGF, Astutia and assorted business angels also participated in this round.

Yoga startup Asana Rebel raises .5M in Series A funding


According to the company, the newly raised funding will be mainly invested in improving the product and R&D, e.g. starting a fitness lab to create video content and improve the workout experience.

Founded in 2015 by Pascal Klein and Robin Pratap, Asana Yoga is a Yoga Inspired Fitness app that focusses on women and aims to direct them towards a healthier lifestyle. Available for both iOS and Android users, the app is free to obtain and try out. Though, users are inspired to create a paid subscription to get right of entry to exercise methods designed to take on other ache issues.

Co-Founder Pascal Klein says, “We found out that for the mainstream it’s much more attractive to see yoga from a modern fitness point of view (no yoga style, no spirituality, no gurus). Yoga Inspired Fitness is descriptive so users know what they can expect. On top of that, we make it as easily possible to work out. We have a lot of shorter workouts which you could possibly do during your lunch break, for instance.”

More than 1.5M exercises are finished with Asana Rebel each and every month, which is now relating to profitability. It additionally claims to be class chief for yoga apps global in keeping with income and downloads in 2017.

The startup is running well and it has more than 150K paying subscribers and witnessed 600% revenue growth year-over-year.

The first milestone was the participation in the ProSiebenSat1 Accelerator, a three-month start-up program of ProSieben and Sat1 in summer 2015. Later, the company has raised seed financing from HTGF and other experienced seed investors including Astutia Ventures, Florian Huber, Jeannette Fürstenberg and Sebastian Johnston In March 2016.