Times Internet, the digital arm of Times of India Group has acquired Gurgaon-based Viral Shots for an undisclosed amount.
Viral Shots is a micro content mobile app that extensively curates stories from over 300 social and web destinations and is clocking approx. 100 million screen views per month was founded by Shalini Tewari and Kumar Apurva – who have over 15 years of experience in mobile and Internet space. The content shots- each with a picture and less than 60 words are presented in a number of enthralling formats that creates a unique reading experience.
Miten Sampat, VP Corporate Development, Times Internet says,” This fits into our prime goal of providing our readers an innovative & informative content experience. We found the format and curated content of ViralShots very addictive and their engagement with users were amazing and feel confident that this can become the number 1 app in its category.”
“Viral Shots has massive engagement with its audience with users launching the app several times a day and giving over 100 screen views/DAU. It’s clear we are being able to deliver content that the consumer is enjoying and we are now very excited that we can leverage the deep understanding that the Times group has in the content and mobile space to grow even faster” says Shalini Tewari- Founder, Viral Shots.
Viral Shots currently serves differentiated content in English, Hindi, Bengali & Telugu and shall be available in all the major Indian languages by mid-2016.