Tinder today released numerous product enhancements, including the addition of job and education information to profiles and an improved messaging interface. These were the two most popular requests from users when asked for feedback by Tinder. Additionally, Tinder has introduced an enhanced matching algorithm, leading to a significant increase in matches.
Ryan Ogle, CTO of Tinder, said, “At Tinder, we’re on a mission to bring the world closer together through new connections. Today’s updates demonstrate our commitment to enhancing the connectivity that our users are experiencing – from enriching profiles to improving our matching algorithm.”
The addition of job and education detail to profiles provides extra context and will enable users to make more informed choices when deciding who to swipe right on, leading to even better matches.
Tinder’s iconic swipeable profile cards will now intelligently serve up the most relevant information about potential matches. Smart Profiles will highlight what two users have in common (when such information exists) to establish a unique connection between them. This dynamic text will appear directly beneath the profile photo. For example, if two users attended the same university, that particular information would be shown.
Tinder has also modified its messaging interface to separate new, uncontacted matches from those with whom users have ongoing conversations. This new-look navigation stream will simplify the messaging experience so that users can efficiently keep track of their conversations, past and present.
An updated learning algorithm will also be introduced to drive more compatible matches. Not only can users make greater informed choices by having access to more user profile information, but the algorithm will significantly increase the number of successful matches.
“With the updated algorithm, machine learning technology assesses and interprets the signals sent by our millions of users. With our ears even closer to the ground, we provide users with the most relevant potential matches to result in more meaningful connections – just as we’ve seen with the introduction of the Super Like, which has increased the quality of matches and lengthened conversations,” said Ogle.