- Always remember that Instagram brings buyer loyalty, brand equity, and lifetime user value
- Be always consistent with your post to increase Instagram followers
Instagram has gained popularity among users globally and has become one of the largest social media platforms among others. As per the recent statistics, Instagram today has 700 million active users. About 400 million of these users are active on the app every single day. In total, more than 40 billion posts have been made, with an average of 95 million every day. These daily photos and videos generate a staggering 4.2 billion likes!
Isn’t the above number representing the large audience for the marketers to run the most efficient and successful marketing campaigns? Yes, all we need to do are just to target the right audience and promote the brands by using compelling visual content!
Whether you have been using any other platform or you have a different target audience but now definitely marketers should jump on the bandwagon. The infographic reveals that 48.8% of brands are already using the platform and this is expected to jump to 70.7% this year. Around half of all users follow at least one business and 5% of them can be inspired to take action (such as visiting your site, searching for more info, or telling a friend). You can even take the paid route – 500,000 businesses are currently advertising on Instagram. On another hand, one can also increase Instagram followers inorganically and generate sales through this platform.
In this article, I am going to explain the way one can start using right away to increase Instagram followers and generate massive sales online.
#Optimized Business Account
Marketers ensure to have an Instagram account for business, separate from the personal one. You should identify the unique selling point of your brand and include in the bio section. On Instagram, you have only one opportunity to directly lead a click over to your website, so add a clickable website link that directly leads a click over to your website.
While some of the consumers may not find it interesting, but it certainly doesn’t hurt the brand either. Simultaneously, it pulls the interest of those customers who shops cruelty-free. Also, think about something creatively that stand out your brand and say it loud and proud in your Instagram bio!
#Connect with Instagram Influencers
Another way of getting more follower on Instagram is to work with the influencers who have a similar set of interest and target audience. You can create the campaign and invite influencers to reach out to the larger audience. If you can afford then probably ask your brand ambassador to promote your brands on Instagram. However, the engagement rate varies across the industry that you work. These influencers can also curate the content basis the on-going campaign and drive the direct sales.
Note: Marketers should not just work with the influencers for one post, but they should work regularly on various campaigns to gain the better engagement.
#Use Referral Marketing
Such strategy can make your marketing campaign successful as more and more user participates. For an example, you can ask to tag their friends and it will create a chain among them. Provide a reason for an audience to participate such as giving some freebies to audience referred by and the referees. Overall, it will create more visibility and will be resulting in more traffic to the sites.
#Avoid Push Strategy
To create better appeal, trust and long-term engagement, we should avoid the push strategy on Instagram. Use a creative visual that allow viewers to make their own decisions without feeling pressure from your business. Consider that your brand is on social media, like Instagram, to establish a relationship and culture among your followers.
The power of product images has always been essential when it comes to online shopping, and Instagram visual platform takes that power to the next level! 67% of consumers consider detailed images to be more valuable toward making their purchase than the product information or even ratings from other customers.
#Hashtags for Discoverability
Similar to other social media platform, Instagram feeds change fast, and your content can get buried quickly. Hashtags are the only way to increase the shelf-life of your Instagram posts. They lump your posts together into communities linked by a keyword, remaining discoverable forever.
#Start using loyalty program
Being a marketer, you would probably understand what customers want from your brand. Most of them would love to save money on high-quality products and will follow your brand for discount codes. So, offer promotions and exclusive deals to followers directly on Instagram. Since 41% of Instagrammers state that they follow, or would follow, a brand to take advantage of perks and giveaways or incentive.
I believe, now you have an idea of how the Instagram social media platform can help you in getting more visibility and engagement to your brand. You should always remember that Instagram brings buyer loyalty, brand equity, and lifetime user value. So, include Instagram in your social media campaign, if you haven’t yet used. Be always consistent with your post to increase Instagram followers.