What is Digital Marketing? Why do businesses need the most?

Digital marketing is the fancy buzzwords that you often hear today. Regardless of whether you are a B2B or B2C Company, having a Digital Marketing Strategy is needed when it comes to launching a new business, a product or service within an existing business.

What is Digital Marketing?

You can find lot more information about Digital marketing over the internet. However, according to me, the easiest definition would be as “The promotion of products or brands using one or more forms of electronic media.” It includes both paid and organic form of promotion using social media, mobile phones, and electronic billboards, as well as via digital and television and radio channels. It differs from the traditional marketing and the used channels/methods are faster, more practical and versatile that enables a marketer to understand the effectiveness of a marketing campaign in real time.

Online Marketing and Enhanced Offline Marketing, these two are the main prop of digital marketing. Now, we should know the basic difference between Online Marketing and Enhanced Offline Marketing.

“Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet while the enhanced offline marketing is a form of marketing that is entirely offline, but enhanced with electronic devices.”

Below are a few key tactics that we deploy in online marketing strategies (depending upon the assets/properties) to succeed.

  • Search Engine Optimization (SEO) – It boosts the organic traffic of the websites
  • Search Engine Marketing (SEM) – It allows you to target your audience using paid search engine promotion
  • Social Media Marketing (SMM) – You can promote your brand or content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
  • Affiliates Marketing – A short of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website.
  • Content Marketing – The purpose of content marketing is to increase brand awareness, traffic growth, lead generation, or customers using the content.
  • Email Marketing – It is mostly used to promote content, discounts, and events, as well as to direct people towards the business’ website.

You must have noticed how the offline marketing is being transformed. Today, you see billboards at the railway station, airports, bus station or shopping mall, which is enhanced with an electronic device.

Why is Digital Marketing important today?

The world is going digital and electronic content is being consumed massively. Consumers are now relying on digital media as their prime source of entertainment, news, shopping and social interaction. They are exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. In above all scenario, you need the support of digital marketing to market your products and services.

Below are the key benefits of having digital marketing strategies for the businesses

Cost effective – Digital Marketing is a cost effective medium for most of the businesses, when it comes to creating visibility and brand awareness, generating leads or driving engagement for a particular campaign.

Reach out to the maximum number of people – ‘sky is limit’ the phrase seems to be true for having a digital marketing strategy for any business today.

Increases custom visibility – Implementing digital marketing strategies will boost your business presence.

Easily target to the Mobile User: Technology has evolved so much and mobile devices are no longer considered mere alternatives to personal computers or laptops. Mobile devices are regularly used to browse the internet by 80% consumers, so it’s essential that you use a marketing solution that targets these devices properly.

Enhance the customer experience – Digital media allow you to connect with the prospective customers as well as the existing one. There is a possible opportunity to establish communications and is more likely to enhance the overall customer experience.

Better ROI – It’s easy to measure the effectiveness of a marketing campaign in real time. For an example, if a particular channel is performing well then marketer can use a substitute to improve the return on investment.

The New Media age has arrived and it’s time for people who have not yet adapted to open themselves up to this method of interaction and understand the various benefits of digital marketing.

Abhishek is a startup ninja who has spent his time meeting entrepreneurs and helping them tell their stories efficiently. You can find him biking around in his past time. Based out of New Delhi, he is a geek at heart, gadgets are his toys and internet technology is what keeps him going. Email:
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