Who wouldn’t want to get free traffic to their site or blog using SEO? Well, nobody would really want to lose any opportunities either.

Today, many digital marketers consider search engine optimization as one of the most important components of their digital marketing strategy. However, many of them are unable to lure it legitimately and lose potential traffic because of that reason.

SEO is an ongoing effort to improve a website or blog’s organic search ranking and there are many free and paid SEO tools available. Using them, you can find new and relevant topics to create content to expand your reach in meaningful ways however the entire procedure may require significant investment. You can’t just make it happen overnight. So, you need to use every single effort rightly.

Having said that, we are listing some free but extremely powerful SEO tools for monitoring, research and management of your ongoing SEO campaign.

  1. Monitoring Tools
  2. On-page Optimization Tools
  3. Technical Auditing Tools
  4. Authority and Link Building Tools

#SEO Tools for Monitoring

Monitoring is extremely important for every website/blog owner. Regardless of whether you have an SEO team or not, it is important to stay on top of things. By regular monitoring, you can get an understanding of how pages are positioning and how well your organic search traffic volume is trending. For this, we are listing here a few tools which are very useful.

  • Google Analytics

This is one of the must-have tools, which should be integrated in every website. It enables you to comprehend your organic as well as other traffic. Besides, You can also compare the past performance in a better way.

Once you notice any major differences in your site traffic, you will most likely want to move on to another tool to find out what is causing the changes.

Let’s talk about the upsides and downsides of this tool. Google Analytics gives you accumulated, authentic, gathered information about your site, how individuals arrived, and what individuals did on your site.

Most other tools are going to rely on samples and estimates, and won’t give you the last part, which is ‘how did your natural traffic perform on your site?’

With respect to the cons, Google Analytics used to have the capacity to give us granular keyword data about site visitors and how they arrived. Yet, that kind of detail with keyword attached to sessions isn’t given any longer within Google Analytics.

  • Google Search Console

Google Search Console is an instrument that enables you to visualise how your site may appear in search and how to impact with other appearance components. This tool lets you get the information on your top search queries, landing pages, countries and how it performs across devices and web browsers. It likewise advises you of various mistakes that happen from website crawls and recommends HTML improvements.

Best of all, this is simply touching the most superficial layer of all the extraordinary things that the Search Console can do, and here is an official help guide to kick you off.

  • Bing Webmaster Tools

Google Search Console data is likewise accessible on the Google Analytics interface, yet don’t expect that it should mystically settle the issue of associating keywords to users. We can get the general data, yet we will in any case not able to see which keywords led the conversions.

Many marketers neglect the Bing search engine, but it houses over 20% of the Internet’s search traffic. And the Bing Webmaster Tools is a decent method to keep a tab on how your webpage is dealing with Bing.

It also offers benefits beyond Bing by providing insights into crawling, indexation, on-page keyword optimization, and other components that can affect your execution in Google.

In addition, Know how to submit a website to Bing Webmaster Tools.

  • SEMRush

SEMRush must be included in your monitoring Tools. The application has free and paid options which enables you to keep a close tab on any specific keywords. It has a position tracking tool on their free interface, which allows you to track your organic position for up to 10 keywords and allows you to compare these keywords against your competitors.

In addition, Check out the Best Free and Paid Keyword Rank Checker Tools.

#SEO Tools for On-page Optimization

On-Page SEO influences Google and other search engines interpret the content of your page. Therefore, you need to ensure that your content is completely optimized for your chosen keywords so that the search engine is encouraged to rank you higher.

The goal of on-page optimization is to choose phrases that foresee the inquiries and necessities of your intended interest group. At that point, incorporate those phrases into your site in a way that indicates search engines and users the pertinence and significance of those terms on the page.

Without legitimate on-page SEO, all things considered, your rivals who have enhanced their pages will cruise past you in the SERP’s, even with more terrible substance and a less amazing backlink profile. Let’s check out the SEO Tools for On-page Optimization.

Effectively foreseeing the future moves of your adversary in chess is basic for triumph. The same can be said for marketers in their industry. Knowing where the market is heading lets marketers plan accordingly. In this regard, Google Trends can be useful SEO Tools as it shows the changes in search volume for different search terms/key phrases. Acing this tool can keep your content fresh and one step ahead in front of your competition.

For search marketing, it just makes good sense to analyze changes in search query behaviour. Indeed, even bloggers can enhance their outcomes by understanding which topics are trending.

  • Google Keyword Planner

Keyword planning is the success of any SEO campaign. Understanding the search volume, keyword difficulty level and how competitions are ranking. In this regards Google Keyword Planner is the most popular and basic keyword research tools. Simply place a word in the search box, and the tool will provide the keyword suggestions, along with estimates number of average monthly searches. The tool also provides you with an insight of difficulty level as well as many synonyms or similar searches.

You shouldn’t be surprised by knowing the fact that many other tools use Google Keyword Planner data and present those insights in a better way.

  • Moz Keyword Explorer

Moz is a complete inbound marketing suite which enables you to do a lot of tasks. This free and paid SEO tool has Keyword Explorer that provides insight into the estimated SEO opportunities for different keywords. This tool differs from Keyword Planner since it will enable you to organize your keywords.

It utilizes a priority metric which attempts to calculate the opportunity cost of every keyword through its month to month search volume and the strength of competition for that keywords.

  • Keywordtool.io

This freemium tool is incredible on the off chance that you need something that is fast and reliable to get a number of keyword ideas. The tool can be used for Google, YouTube, Bing, Amazon, and the App Store keywords.

Keywordtool.io is particularly valuable for long-tail keywords that won’t appear in Google Keyword Planner, due to the low search volume.

Another incredible element of this tool is that you can filter for search queries that come as questions. By this way, you can think of new content ideas!

  • Google & Bing Search Engines

The list would be incomplete if we don’t include Google & Bing Search Engines. These web search tools themselves are extremely valuable SEO tools. It helps you to find related keyphrase and user search queries, examine duplicate content, find content scrapers, check keyword rankings, analyse SERP listings, and many more!

  • Screaming Frog’s SEO Spider Tool

The SEO Spider Tool is one of the oldest and important SEO tools. It has an awesome website crawler by which you can get critical data on every URL.

The tool enables you to find broken links, ensure redirects were properly created, analyze your page titles, generate XML sitemaps and even discover duplicate content. It will let you know things like which pages have duplicate title tags and where you are missing important tags that will help indicate to crawl bots the content of your page.

Download it and take it on a spin. With the free version, you can use crawl up to 500 pages.

#SEO Tools for Technical Auditing

For better SEO, one needs to ensure the site is technically correct. These tools are surely going to help you when you are trying to figure out what behind-the-scenes aspects to your site are not working. Regardless of whether your site used to run well, seemingly insignificant details can occur after some time that can impact your SEO performance. It is always better to catch and fix your issues before they become a thorn in your side.

  • Screaming Frog’s Spider Tool

You are reading about this tool another time. Yes, Screaming Frog’s Spider Tool is not only a great tool to detect on-page content issues, but it can also list technical issues as well!

The tool is pretty helpful to identify 404 errors or long redirect chains, find URLs that have been blocked by your robots.txt file, as well as help you generate an XML sitemap.

Best of all, you can list issues and hand over to a developer who can deal with them.

  • GTMetrix

Page load time is an important key factor while improving a website’s SEO as well as user experience. In this regard, GTMetrix is a reliable tool to examine the load speed of a page. By using this tool, you can diagnose opportunities for improvement and you can further polish your website. You can even compare the speed performance against your competitors!

Many other page-speed tools exist, however, GTMetrix is an office top pick, due to its harmony between being exhaustive and easy to use.

  • Google Developers PageSpeed Insight

An ever-increasing number of users are using the web through their smartphone and with that often comes a slower connection and a different screen size. Google knows this, and that is the reason they use page speed as one of their key ranking factors.

No one needs to visit a page that heaps gradually, particularly in case you’re on a mobile internet connection. Subsequently, you have to guarantee that you’re doing all that you can to improve your pages to load as fast as could reasonably be expected.

The Google PageSpeed Insight tool will analyse your page and will provide the areas where you can enhance your page with the goal that it will load quicker and in this way rank higher in the SERP’s.

Many of you would be familiar with the term such as page authority and domain authority. Every website has a hidden authority element which is used for determining how reliable and reputable a domain is. Authority generally improves by increasing the number of links to your website from other reputable sources, as well as having a proper internal linking structure. Moz has made a positioning score called Domain Authority which attempts to foresee how well a site will rank on web crawler results pages.

Moz Open Site Explorer (OSE) & MozBar

As earlier we mentioned, Moz has many SEO productivity tools combined in a product suite. The Moz Open Site Explorer which is an extremely powerful backlink analysis tool that provides with helpful insights of the internal and external links. By using this web-based tool, you can easily compare your Domain Authority to your competitors. On the other side, MozBar is a browser toolbar that lets you quickly get at Moz’s key features for the individual page you’re on. It also displays the metrics on individual search results in the SERPs.

Xenu’s Link Sleuth

Xenu is a simple internal link checking tool that helps you find broken links on your website. This is important because you want to make sure that the page authority of one page is able to spread to the other related pages.

Google & Bing Search Engines

Once again, Google and Bing web crawlers are helpful for SEO. In terms of link building, they are valuable for scouting out new outreach and link prospects. An expression of alert notwithstanding, the street ahead is a difficult one that will require time, persistence, and relationship building.

In addition, Don’t Step Into These 7 SEO Traps

You may think that the list is incomplete. Of course, there are many other tools that we use to improve our SEO. Some of these you may find useful and others you may not, as it works differently from person to person. So it’s better that you explore and discover what works for you.

By any chance, if you come across a FREE SEO tool, do let us know through the comment section below!

See More: 5 Best Client Management Techniques For Your Web Design Business

Abhishek is a startup ninja who has spent his time meeting entrepreneurs and helping them tell their stories efficiently. You can find him biking around in his past time. Based out of New Delhi, he is a geek at heart, gadgets are his toys and internet technology is what keeps him going. Email: abhishek@biztechpost.com