Best Free/Paid Keyword Rank Checker Tools of 2020

Search Engine Optimization is an essential element for any website and includes processes such as picking the right keywords, making them rank & tracking the keyword positions in Google search to make your SEO campaign successful. And, for checking the keyword position in Search Engine you need some Keyword Rank Checker Tools. A Rank Checker Tool scans through search engine results for the keyword or phrase you have used to determine where your website or link is located.

If the site is found on the first page for the targeted keyword then that’s good news for you. Even if your site doesn’t appear in the top 3 results, but appears on the first page it is considered good from the SEO’s point of view. But, if your website isn’t even showing in the top ten pages, then definitely there is a problem! Either you haven’t optimized for that keyword and content, or you haven’t followed quality SEO guidelines, and your website may be penalised.

How to get better keyword position: –

  • Choose your keywords carefully. Be as accurate as possible with long-tail keywords, and focus on those with lower competition
  • For search engines, the phrase ‘less is more’ is significantly true. Websites that optimize for a handful of great keywords will get a higher position than those who optimize for a large number of decent keywords.
  • Quality always matters! And Search engines always reward quality websites that engage visitors with a higher keyword position.
  • Social signal is also very important to the Search Engines, always share your posts on social media.

In this article, we have enlisted the best free/paid keyword rank checker tools which allow you to analyze the entire website or a single page that you are ranking for.

1. SERPs

SERPs is another tool on our list that does justice when you track the keyword ranking position in Google’s SERPs. You can check global and local rankings for unlimited keywords and that too for free!

SERPs’ Keyword Rank Checker tool displays the top 250 search results, along with CPC and search volume data for any keyword or phrase, and allows you to tailor your results by domain, location, and device.

2. SEMrush

SEMRUSH is one of the best all-in-one SEO tools used by many SEO Professionals. It has one of the best Google Keywords position trackers around the globe. All you need is to place your website URL and the tool will do the rest of the magic. It will show you the keyword along with its position in Google’s SERP that your blog or website is ranking for. Funny enough, you can also use it to spy on your competitors’ keyword rankings.

Additionally, you can use it to discover local competitors, group keywords with tags, and target different devices. The free version allows you to check 10 keywords at a time for a couple of weeks. However, you can upgrade to their premium package if required.

  • Prices start from $99/month

3. Ahrefs

Ahrefs was started as a backlink analysis tool that has now become an all-in-one SEO platform. It has recently added Rank Tracker to its SEO Tools suite, which offers some great features.

The configuration is straightforward and once it is done, the tool automatically detects what keyword your website is ranking for. Further, you can specify ranking based on country, or city level. Each location has a language assigned too.

The dashboard keeps you informed of progress against your competitors. The Rank Tracker tools of Ahrefs allow you to compare up to 5 domains for their Average Position, Visibility, and Positions Distribution data for each domain.

  • Prices start from $99/month

4. Rank Checker

Rank Checker is an open-source and secure Firefox extension developed by SEObook. It allows you to check your rankings in Google, Yahoo!, and Microsoft Live search results. The extension is completely hosted on your PC, so your data is not exported to any SEO company which can manipulate it for their profit.

Using a Google account, you can get a personalized report on rankings as well as how you rank for keywords in the search engines in general.

5. Small SEO Tools

Small SEO Tools is an amazing tool when it comes to doing SEO sleekly and without much hassle. It offers many great tools for SEO. One such tool is Keyword Position Checker that you can use to check your keyword’s position in Google for free. The tool automatically queries Google’s search engine and scans through results for the keyword/phrase whose keyword ranking you wish to determine.

The keyword rank tracking tool of Small SEO Tools is very fast and allows up to 20 keyword tracking per request. It supports three search engines namely, Google, Bing and Yahoo.

6. Moonsy

Moonsy’s Google position checker lets you find all ranked pages with unique keywords and domain in google ranking. Although free, it is a powerful tool that lets you check your ranks as well as a competitor rank analysis. What else do you expect from a rank checker tool?

Currently, this tool allows you to check the first hundred results of in the English language.


Our list of Keyword Rank Checker tools wouldn’t be complete unless we add SERPLAB. This is definitely our favourite one out of all the free google ranking checkers listed here. Using this tool, you can find your website’s google search ranking position instantly as well as check multiple keywords at a time. You can also create your own projects if you sign up with serplab, and this is the feature that most of the people love. Besides, you can add keywords to your project and your SERP bot will automatically track and update your rankings for the respected keywords.

Wrapping it up!

If you are a blogger or SEO professional, or a content marketer, then you may know the importance of checking the search engine ranking for your targeted keywords. If you keep track of where your website is ranking on the search engines, you get to understand what areas you need to focus on so as to get a better ranking.

See More: 12 best keyword research tools for SEO and content marketing.

See More: Best SEO Tools for Websites and Blogs

Abhishek is a startup ninja who has spent his time meeting entrepreneurs and helping them tell their stories efficiently. You can find him biking around in his past time. Based out of New Delhi, he is a geek at heart, gadgets are his toys and internet technology is what keeps him going. Email:
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