Videos have emerged as the latest medium to promote a product or service. In this era of connectedness through social media, videos have emerged as an excellent way to influence customers and garner seamless conversions for your brand.
A recent study concluded that by 2022, almost 85% of the content created will be in video format. And why not. Similarly, another study also claimed that the average person will watch around 100 minutes of video every day, just by the end of 2020.
These metrics alone can prove the potential and the impact that incorporating video content can have on the growth of your marketing strategy. But what exactly is video marketing and how it can be done?
In this post, we will be exploring the video marketing domain and how cutting-edge video creation platforms can help you in creating eye-catching videos that can perfectly complement your marketing strategy.
What Is Video Marketing?
Video marketing involves the promotion of products, service, or generating influence or awareness among social media users or YouTube viewers using video as a medium. Video marketing helps in increasing customer engagement and helps in driving sales and traffic to the promoted website.
In recent years, video consumption has skyrocketed, and brands and businesses are rallying for a bigger share of the pie. Everyone wants to get their voices out and target a large set of potential users. But how can we achieve that?
We deploy special video marketing tools that can help in creating stunning videos and also lay the groundwork for marketing by implementing advanced techniques, such as video SEO, real-time engagement analytics, integrated heatmaps, and other such user engagement monitoring algorithms.
In this post, we will be looking at the top 5 video marketing tools that not only simplify your entire video creation workflow but also help you in promoting them. Let’s start with our list.
Top Video Marketing Software
The below list summarises the feature set and the cost of top video marketing software that you can deploy to fulfill your video marketing aspirations. Even if you are looking for a free video editing software, this list might just have something for you!
1. Video Marketing Blaster
Video Marketing blaster can prove to be very useful if you want to drive traffic to your website. With its coveted SEO auto-pilot feature, it can help you in boosting the rank of your videos by finding relevant but untapped keywords for your video.
The platform enables you to edit videos, title generation for videos and can even analyze the weak points that can hamper the search engine rankings. You can easily generate highly optimized titles, tags, and descriptions that suit your video perfectly.
Pricing: Video Marketing Blaster is available at a cost of $27 for a lifetime membership, and comes with a 60-day money-back guarantee.
Wistia is an advanced video marketing platform that helps in video customization and implementing video SEO to generate more traffic and facilitate easy conversions. Moreover, the platform also helps in gauging market performance and helps ventures in generating brand awareness.
It includes a fully customizable player that provides easy video embedding capabilities and advanced video analytics. It provides real-time video analytics and heat maps that can help you in identifying weak areas and work on them.
Pricing: Wistia offers a free-to-use option along with a $99/month paid option. Businesses can get customized pricing as per their requirements.
Vimeo provides an ad-free, fully customizable player for your video requirements. The platform provides advanced controls that provide insights about the audience and how they interact with your videos.
Vimeo provides a host of privacy options, speed controls, domain & geo-restrictions, and lead generation. The integration of Google Analytics, along with real-time engagement graphs, is another major advantage that the platform provides.
Pricing: Vimeo’s pricing starts at $7/month for a single user under the plus plan and goes up to $75/month with unlimited viewers.
4. Hippo Video
Hippo Video is a video marketing platform that provides a host of services such as video hosting, video support, and video email campaigns. You can easily create eye-catching videos using this platform that can be optimized as per the target platform.
It integrates Google Analytics, real-time engagement graphs, and the ability to share the videos with passwords or a video expiry timestamp. You can also seamlessly export videos to Google Drive, YouTube, Vimeo, or any video sharing platform of your preference.
Pricing: Hippo Video’s pricing starts at $15/month for the brand visibility plan and goes up to $49 for the video marketing strategy option.
Viewbix is an advanced video analytics platform that can help brands identify what type of content resonates with their audience. Using this data, you can create enticing videos that have an enormous potential of getting viral over the internet.
The fully customizable Viewbix video player allows you to add apps to the videos, enhance audience engagement, and provides actionable insights that can help you in enhancing your market reach. It even provides integrated CTA’s that you can leverage to enhance audience engagement tremendously.
Pricing: Viewbix subscription starts at $10/month and goes up, depending on the business requirements.
Before you settle upon a video marketing platform, you need to analyze your requirements and settle upon the goal that you wish to achieve. All the above-mentioned tools have their own set of features, and it’s up to you to choose the best video marketing platform that perfectly meets your requirements.